Unlike traditional advertising, http://www.pagesatu.com/adwords provides marketers with huge cost-effective advantages. Gone are the days of paying high prices for advertising that your potential customers may not see. With you pay only when a customer clicks on your ad and then visits your website. The Google brand is relevance. Google has fascinated the competition for providing, better than anyone else, the most relevant content in the minimum time.
So when Google introduces it must ensure that people who are paid ads will still be as relevant as ‘free’ or ‘organic’. Google rewards relevance. And that’s the marketers award for the most relevant ads for search terms. You can not manage what you can not measure. Previously, marketing managers have had to manage the black art of return on investment with little in the way of reliable figures in marketing performance. With everything has changed.